Privacy Policy

1. General

SA Möbler AB ("we", "us") cares about your privacy. In this policy we explain how we collect, use and protect your personal data when you visit www.samobler.se or contact us.

We are the data controller under the EU General Data Protection Regulation (GDPR, 2016/679) and the Swedish Act (2018:218) supplementing the GDPR.

2. Data controller

3. What personal data do we collect?

We may collect the following data about you:

• Contact details: Name, email address, phone number, company name
• Address details: Delivery address and billing address
• Order information: Order number, products, prices, payment method (card details are never stored by us)
• Identification details: Personal identity number or company registration number (for purchases)
• Communications: Messages you have sent via the contact form or email
• Technical data: IP address, browser type, pages visited (with your consent)
• Marketing preferences: Newsletter subscription (with your consent)

4. Why do we process your data?

5. Personalisation and profiling

We offer personalisation of website content based on your interests. Behavioural tracking to build an interest profile only occurs if you have given your consent via the cookie banner. The profile is anonymous (linked to a random visitor ID, not to your name or email address).

You may withdraw your consent at any time and delete your profile by changing your cookie settings. Withdrawal does not affect lawful processing carried out before the withdrawal.

We do not use fully automated decision-making with legal effects. Personalisation only affects which products and messages are displayed on the website.

6. How long do we keep your data?

• Order data and invoices: 7 years (Accounting Act)
• Contact form messages and case history: 3 years
• Newsletter subscriptions: Until you unsubscribe
• Web analytics (Google Analytics): See our cookie policy
• Server logs: Normally 30 days

If you request erasure, we will delete your data within a reasonable time, except where retention is required by law.

7. Who do we share your data with?

We may share your data with:

• Logistics partners: To carry out deliveries
• Payment service providers: To process payments
• Email and IT suppliers: Under data processing agreements
• Authorities: Where required by law

We never sell your personal data to third parties for marketing purposes.

8. Your rights

You have the right to:

• Access: Request a copy of your stored data
• Rectification: Request correction of inaccurate data
• Erasure: Request deletion of your data (under certain conditions)
• Restriction: Request that we restrict processing
• Data portability: Receive your data in a machine-readable format
• Objection: Object to processing for direct marketing
• Withdraw consent: Withdraw any consent given at any time

To exercise your rights, see the page Your data rights or contact us directly at info@samobler.se. We will respond within 30 days.

9. Cookies

We use cookies and similar technologies. Read more in our cookie policy.

10. Security

We protect your data with HTTPS encryption, restricted access and data processing agreements with suppliers. Despite these measures, no data transmission can be guaranteed to be 100% secure.

11. International transfers

Your data is primarily processed within the EU/EEA. If data is transferred outside the EU, this is done with appropriate safeguards such as Standard Contractual Clauses (SCC).

12. Complaints

If you are dissatisfied with how we handle your data, you can lodge a complaint with: